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If your business relies on its website for attracting visitors and turning them into customers, there are some key details you need to know about what is going on with your website

Without a thorough understanding of what is happening on your website, it is becomes almost impossible to make the right changes to bring in more customers. As part of our free website evaluation, our first recommendation before spending any money on expensive adwords or pay per click campaigns is to monitor the website for a couple of months to find out what is happening.

If all you know about your website at the moment is that it isn't bringing you in many customers, there could be a number of reasons for that.

Are people actually getting to your site in the first place?
If not, then some work is required to make your site more visible to the rest of the world.

If visitors are actually making it onto the site, then why are they not becoming customers?
Your site could be ranked number 1 with the search engines, but if people visiting your site don't know what to do, they are unlikely to ever become customers.

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Using Google Analytics we can carefully track visitors to your site showing how users arrived at your site. Which pages they visited and at what point they lost interested and left. These details help massively when targing where best to the improvements to your website. There are times when some very basic improvements to your sites usability will yield more results than spending thousands attracting more visitors.